We jumped on to help Oast Osteopathy upgrade their site. Their original site wasn't majorly slow, but there were several opportunities to improve the customer journey. It didn't reflect their recent branding changes, and the CMS used was restrictive for the team who had experienced issues updating content. We wanted to help their users self serve to book instead of calling.
Since the launch of first site, there was a notible surge of custom which had a positive impact on the practice. The expansion of the team and the services offered was the perfect opportunity to update the site.
Identify opportunities to extend the site and simplify future updates
- Remove complexity - migrate to Prismic CMS, and use custom templates. Doing this makes the process of page creation and content updates as simple as possible
- Ensure that the site was set up for success by implementing the best quality code for great performance, SEO, accessibility and Best Practices.
- Update all branding - using the Logo as a base, build out to create new branding for the full site
- Optimise links - create easier opportunities for users to navigate the site both with increased in page links, more services serviced in navigation and direct links to book services
We had a great opportunity to shared the link with the team at Oast, and give them the opportunity to take away and run through the site based on their own users