Nicki Lever

I have earned my stripes during a career that encompasses the creative, analytical and technical. I'm incredibly lucky to have worked for some of the market leaders in the Travel Industry. My focus: Where the user is at the heart of what I do, follow a user-centered design (UCD) approach to identify opportunities to optimise the customer journey, create consistent, graceful and simple products.

Nicki Lever

I understand the value that considered yet simple design can bring to a Brand, and am a staunch believer that you can marry the needs of the user whilst satisfying the business strategy.

My non-work interests range widely; everything from films and photography, to finding my next, new adventure.

Work Experience

UX Designer & Co-Founder


In 2019, my business partner and I created a web agency after getting an exciting opportunity to consult and build sites around a custom SAAS. As well as web design and development side, my role includes:

  • Building Client Relationships
  • Contract Negotiations
  • B2B & B2C Marketing Activity
  • Financial Management / Forecasting / Invoicing
  • General Business Management
  • Subcontracting and Freelance Team Management

UX Designer


Working within the UX/UI team, work collaboratively & confidently with the wider business to discover, generate and communicate product solutions. Work with the Product Owners and Key Stakeholders to see these ideas from concept, prototype through to delivery - working closely with the Data and Dev team to determine successes and consider future iterations.

  • User Testing: Organise and conduct sessions. Identify patterns and present outcomes to stakeholders and clients across the UK.
  • Design Excellence: Understand and can explain to others, the impact of great quality vs poor design.
  • Business Understanding: Consider the impact of UX on the team, the business and the customer at all times.
  • Collaboration: Build relationships and collaborates by supporting others, contributing appropriately to discussions and knowledge sharing.
  • Drive: Passionate about my work, the industry and my own development. Always seeking out opportunities to develop my skills, abilities and knowledge.

Senior Front End Developer


Initially joining the team as a Front End Developer I progressed into a Senior role after 5 months, where my skills were perfectly placed training and mentoring a young and vibrant team, helping to drive new ideas through, and ensuring the highest quality, accessible and performant sites were delivered and maintained.

Web Master / Front End Developer

P&O FERRIES APR, 2007 - OCT, 2011

  • Develop P&O Ferries B2C multilingual digital platform, ensuring all products conform both to company brand guidelines, meet accessibility and usability standards.
  • Liaise with key Marketing and Sales leaders to shape and drive solutions forward.
  • Architect and develop multilingual CMS, provide inhouse training for users.
  • Working with Agile development methodology and XP principles.
Quotation MarkNicki is great at listening to the ideas and concepts of others - she also backs up her own ideas and concepts superbly and is very clear and justified on the rationale.Quotation Mark
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Ralph Lawrence

Lead Developer, Bidlogix

Quotation MarkTakes a no-BS attitude to problems and shows genuine passion for her work.Quotation Mark
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Nassim Donald

UX, Holiday Extras

Quotation MarkShe understands and respects the constraints we must work within whilst also managing to push those boundaries and strive for excellence.Quotation Mark
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Nick Phillipps

UX, Thomsons Online Benefits