Bidlogix
Case study
Bidlogix, provide online auction software globally - their corporate site provided new clients with a product overview and current clients access to their documentation, support and status services.
Introduction
Bidlogix site was sitting on Wordpress CMS and had not been reviewed for a few years. We were asked to conduct a full review of the site - factoring in Performance, SEO, Accessibility and Best Practice as well as the User Experience. Our recommendations were to carry out a migration to Prismic-Backed, Gatsby-powered platform with an update to the design to reflect the progressive nature of the software.
The site also needed to allow visitors to easily understand the product offering.
In one of the most radical and diverse projects Juniper has undertaken (so far) we brought onboard a Copywriter, an Animator and a Videographer.
So what did we do
The first thing we did was move their CMS to something a little more refined than Joomla, which is often daunting for website owners to use and update. In this instance, we used Prismic a clean Content Management System which allows users to edit online content from any device. We set up all their existing pages with the same quality content, images and videos they already had.
We then focussed on improving the speed and performance of the site, to do this we moved the code of the website to Gatsby, a static site generator (SSG) that gives immediate performance improvements out-of-the-box. We optimised images and videos where possible and pushed to ensure we got page loading as fast as possible.
The design was simple and clean - sympathetically updating the Bidlogix branding, inverting the logo colour and incorporating more from the colour palette.
Animations
Early on we decided that all graphics required a complete review and that animations would help to really lift the pages and could be designed to allude to the various features so we brought Freelance Animator Phil Taberner onboard the project;
The work for this project involved creating a number of graphics, both animated and static, for use on Bidlogix’s new website. After discussing visual style with the client, we settled on one that best reflected the branding, and from then on I did some investigatory work to establish the "feel" of the animations.
With that then signed off, I then worked on the rest of the animations, scaling back or forward the scope of the work to fit the client's preferences; some of the graphics that were initially earmarked to be animated we eventually decided to remain static.
For the animations themselves, I used the After Effects plugin bodymovin to provide me with the capacity to output After Effects animations as js files, which then could then be integrated directly onto the website whilst retaining scalability and visual fidelity."
Copywriting: Creating the tone of voice
Copywriting was essential to complete the site in terms of creating a perfectly balanced tone of voice and explaining the product offering effectively. We chatted to Copywriter Sue who gave the project the fresh pair of eyes needed.
"After a chat with Nicki and Jodie from The Juniper Studio I was excited to be involved with this project. With a background in conservation-based copywriting, online auction software was a bit of a challenge, but one I was eager to take on!
The brief was to review and improve the existing content, to populate the beautiful new site being built by Juniper. Adam Taylor, Bidlogix CEO, was on hand to introduce me to the brand and provide an overview of their industry-leading products, as well as a background on their target market.
Getting to know the brand and working closely with the teams at Bidlogix and Juniper was key to producing concise yet conversational copy for a tech-savvy audience, with a focus on increasing sales.
I look forward to the launch of the new site and I hope all of our efforts will combine to provide success for Bidlogix in what has been a difficult year for many businesses."