AH Asset Solutions
Project: Website Rebrand, Relaunch & Marketplace Upgrade
The Brief / The Challenge
We first began working with AH Asset Solutions in 2021. At the time, their existing site was unstable and the branding didn't align with their progressive approach. They required a sound infrastructure to support selling and a refreshed, responsive auction site that worked seamlessly with their BidJS auction plugin.
After a successful initial launch, AH Asset Solutions returned to us in late 2024 for a complete evolution. The primary goal was to execute a full rebrand across all customer-facing collateral and relaunch the website to reflect this new, modern brand identity. A key functional objective was to upgrade the "marketplace" functionality, as the existing solution had become "a little clunky" to manage.
Our Process / The Solution
Our 2024 engagement began in October, collaborating closely with key stakeholders. The project was a team effort:
- Design: Olivia Naden (surround.design) led the new look and feel, designing the custom website templates.
- Development: The Juniper Studio (Nicki Lever and Jodie Doubleday) handled the development, the BidJS marketplace upgrade, and the overall website rebrand.
- Client Lead: Nigel Naden (AH Asset Solutions) served as the main point of contact for sign-off, content, and feedback.
With design templates completed by January 1, 2025, our development team got to work. We shared a staging link by February 5 for client review. This was followed by several rounds of refinement, implementing feedback on typography (correcting the typeface from Sora to DM Sans), adding micro-animations and hover states for a modern feel, and perfecting the layout, padding, and mobile stacking.
The fully rebranded AH Asset Solutions website officially went live on March 5, 2025.
The Results / The Proof
The final result is a sophisticated, modern website that aligns with the client's new branding and provides a seamless user experience, especially within the upgraded marketplace.
Immediately post-launch, we connected all relevant tracking, including Google Tag Manager, Google Analytics, and Google Search Console, to begin measuring the impact of the new design and SEO foundations.
Link: ahassetsolutions.com