Apex
Project: Bespoke Website Development, Multi-lingual & SEO Strategy
The Client
- Client Name: Apex Group (specifically Apex Auctions and related entities)
- Industry: Auction Services, Asset Management
- Initial Challenge/The Need: Apex sought to expand its global reach and enhance the user experience by localising its auction platforms. They needed a partner to manage the development, maintenance, and multilingual expansion of their complex web infrastructure.
The Solution & Our Role
The Juniper Studio partnered with Apex to deliver comprehensive web development and digital strategy services focused on scalability and localisation.
Core Services Provided:
- Development and ongoing maintenance of auction websites, Apex Auctions, Apex Group, and provide white-label sites to enable high-profile clients to market their own assets.
- Internationalisation and Localisation: Expansion into new language platforms, including Romanian and Polish sites.
- Curated Translation Management for accuracy and cultural relevance.
- Regulatory/Compliance Feature Implementation: Development work around VAT number collection for both buyer and seller registrations.
Key Results & Impact
The successful collaboration has resulted in significant user growth and expansion into key European markets.
- Global Reach & User Engagement: 1.5 Million Active Users recorded across all Apex-Auction language sites in the past 12 months (GA4 data).
- Market Expansion: Successful launch of dedicated, fully functional Romanian and Polish language platforms.Support for global partnerships through the maintenance of white-label auction sites.
- Platform Integrity: Enhanced platform compliance with the integration of VAT number collection functionality.
Link: apexauctions.com
Project Type: