Glaucoma UK
Project: WordPress Website Development, Accessibility & SEO Strategy
Introduction
In 2021, Juniper started its journey with Glaucoma UK. Their site had undergone a huge amount of work before it was taken over, but there were several issues that were stopping the team from connecting with their market.
Our WordPress developer, Dane Williams, was ready to share his expertise in the area. We worked collaboratively from the start to understand the expectations of Glaucoma UK, their users, and to consult on opportunities that could further improve the overall experience, whether a medical professional, an individual experiencing glaucoma or someone in a support network.
So what did we do
Initially, we commenced with a full audit to identify issues with security, performance and accessibility. These were addressed as a priority. There were also some features and functionality that needed to be added in. Part of the audit included the plugins, which were either updated, replaced with more suitable options or removed.
It was also the perfect opportunity to migrate the platform to a more robust and secure hosting service, and we used SiteGround.
By the end of this first phase, glaucoma.uk had to conform to WCAG 2.0 AA standards.
The next phase was to support the team in moving the site forward
Taking a collaborative approach
Anyone with a vested interest in the website was encouraged to actively contribute to its success during a 12-month roadmapping session. The goal was to come away with a clear idea of the platform's journey.
We use the Kanban method to prioritise and visualise our workflows. Throughout the first phase and ongoing support and development, we used Trello to create and communicate tasks.
Meeting weekly with key team members, we check in to discuss what's happened and what's coming up. Maintaining open communications between the teams is critical to our successful relationship.
Accessibility
We made sure to be proactive with the aim to getting as close to or achieving AAA accessibility standards, and achieved this through some specific adjustments in certain areas. We also presented ideas on improvements to make glaucoma.uk more intuitive, creating a world-class experience.
We'd highly recommend The Juniper Studio to anyone needing website support or design. The team feel like an extension of our internal department, they answer queries really quickly and we've found them to be incredibly transparent and reliable.
Glaucoma UK
We are huge advocates of accessibility, so the opportunity to work with such an amazing charity was a huge honour. Testament to our combined passion for the project we are pleased to be on this journey with the team at Glaucoma UK.