Oast Osteopathy
Project: CMS Migration and Complete Website Replatform
The Challenge
Oast Osteopathy sought a complete overhaul of their existing website. While their site wasn't significantly slow, it presented several key hurdles that prevented the practice from reaching its full potential:
- Restrictive CMS: The existing Content Management System (CMS) was difficult and time-consuming for the Oast Osteopathy team to use, making it challenging to quickly and easily update content to reflect their diverse service offerings.
- Outdated Design: The website did not reflect their recent branding changes, creating a disconnect between the practice's modern image and its digital presence.
- Poor Customer Journey: Users were unable to self-serve for bookings, often requiring them to call the practice, which increased administrative burden and created friction in the booking process.
Our Solution
Working closely with Oast Osteopathy, we developed a project specification centred on empowering the client and enhancing the user experience.
Key Deliverables
- Prismic CMS Implementation: We set up and configured Prismic CMS with custom templates. This dramatically simplified the process of page creation and content updates, making the site quicker and easier for the Oast Osteopathy team to manage.
- Technical Excellence & SEO Foundation: We ensured the site was built for long-term success by using best-quality code to guarantee great performance, strong SEO (Search Engine Optimisation), excellent accessibility, and adherence to Best Practices. This technical foundation is crucial for better search rankings and visibility.
- Full Branding Development: Using the existing logo as a foundation and a clear client vision, we built out a new, comprehensive branding scheme that was applied across the entire site to align their online image with their practice.
- Seamless Booking Integration: We enabled a direct linking solution to their Janeapp booking platform. This crucial update allows users to book sessions and classes without needing to contact the practice directly, fulfilling the aim of user self-service.
The Results
The full replatforming delivered a dynamic, user-friendly website that is a vital asset to Oast Osteopathy's continuing success.
The SEO Impact
By implementing best-quality code and prioritising site performance, we achieved several key SEO benefits:
- Improved Core Web Vitals: A focus on technical excellence resulted in a faster, more stable, and responsive site experience, which is heavily favoured by search engines.
- Enhanced Crawlability: Clean, semantic code makes it easier for search engine bots to crawl and understand the site's content and structure, leading to better indexing.
- Better Accessibility: Compliance with accessibility standards also positively impacts SEO, helping the site to reach a wider audience and signalling quality to search engines.
- CMS Empowerment: The easy-to-use Prismic CMS enables the Oast Osteopathy team to consistently create fresh, relevant content, which is key for maintaining and improving search authority over time.
Link: oastosteopathy.co.uk
Honestly, you guys are the actual best. I'm amazed by what you have achieved in such a short time. Our website is vital to our continuing success.
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